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About Jennifer

Jennifer Toton is an executive marketer, loving mother and accomplished athlete. She brings significant expertise launching and growing cloud/SaaS offerings, and knows how to build brands and accelerate revenue at startup through Fortune 1000 companies. Jennifer also has two growing daughters who are learning Mandarin and a passion for running, cycling and swimming.

Executive Marketer

Jennifer delivers results. She turned Reflektive around and doubled its ACVs YoY; launched AdRoll’s B2B division, RollWorks, and grew its revenue 50% YoY; and transformed Autodesk’s AutoCAD business to SaaS and grew its customers 76% YoY.

Loving Mother

Nurturing mother of two daughters, Jennifer is in the sweet spot of parenthood these days, with fewer birthday parties and more soccer games. She really enjoys the perspective being a parent gives others parts of her life.

Accomplished Athlete

From medaling with U.S. National Swimming to finishing the Boston Marathon and Keahoe Kona Triathlon, Jennifer never seems to rest. It’s amazing she still finds time to volunteer with the Special Olympics.

B2B Marketing, EPITOMIZED

Some of Jennifer's

Recent Projects

Largest Bookings at Reflektive
75% Marketing Sourced Pipeline
Killer Brand Campaign
Increased CTR from 0.01% to 5%
Responding to COVID-19
20% Increased Engagement QoQ
Thought Leadership + Demand Gen
50% Revenue Growth YoY
AutoCAD GTM, Strategy, Results
80% ADSK Stock Growth YoY
ABM Category Growth
0 to 35% Share-of-Voice
Autodesk Industry Marketing
2X Simulation Customers YoY
Autodesk Promotions
103% Revenue and Subscription Growth YoY
AutoCAD Mobile Growth
2X Paid Subscribers and Retention Improving
RollWorks Pricing & Packaging
56% Increase in ABM Revenue YoY
Autodesk Women in Leadership
83% Job Promotion or Improvement Rate
AutoCAD Campaigns
"Best Campaign Ever" - ADSK EMEA Executive
Results from Jennifer's projects
$ 500 M
ARR contribution
1.5 M
New subscribers
50 %
Revenue growth
$ 14 B
Marcap added

Visit Jennifer on LinkedIn